EXHIBITION – NOTHING IS REAL AT MAO TORINO
Fashion Film Festival Milano participates to the exhibition “Nothing is real” (at MAO, Museo d’Arte Orientale di Torino, 1st June – 2nd October) with “Inside the Wonderbox”, a collection of special contents, from the archive and unreleased. As happened for The Beatles, the encounter with the Orient contaminated and enriched the fashion and visual art’s aesthetical point of view.
The unique selection that Fashion Film Festival Milano showcased at MAO wants to be an overview on the results of this match, on how the charm of the East transformed and influenced fashion and art. The psychedelic, the cult of colour and the meeting with the Other, contributed to create a new esoteric and evocative imaginary. The light and the intense colours dive into the screen and lay on the textiles, the lines are bent and twisted, the elegance of the thin oriental faces are captured by the director’s eye full of fascination. The music influenced by the Beatles plays a very important role too, enriching the emotional world of fashion films, where there’s still a very strong and live influence of the artistic and social revolution, which, in those years, was at its zenith.
FFFMilano participate to this exclusive exhibition as one of the representative of the Italian New Wave of creativity and presenting a series of fashion films made by Italian fashion brands and directors.
The one of a kind exhibition was created from the need to recognize and celebrate the present Italian fashion world as well as its protagonists: brands and creative minds that have renewed and recovered its traditional cultural, technical and technological DNA over the past 20 years, rewriting it in a language that is completely original.
The New Vocabulary of Italian Fashion analyses this language and the new nature of Italian fashion through the work of its protagonists and their various expressions. From ready-to-wear and streetwear to footwear, eyewear, jewellery and hats, it is an original vocabulary of style and productivity.
SPECIAL SCREENING – FLORENCE
Fashion Film Festival Milano participates in the Estate Fiorentina film event APRITI CINEMA! with a special selection of films. “The World of Fashion Films” aims to be the starting point to get to know the fashion film as a new media.
The screening represents the history of Fashion Film Festival Milano and its mission to discover new talents, its belief in experimentation and avant-garde, gathering together the most important Italian and international brands and the most renowned directors.
The result is a collection of fashion films that include different and unexpected worlds, that can evoke and inspire. Fashion talks a new language, enriched by different collaborations.
Save the date: 3rd July 2016, 9.30pm, Piazza SS Annunziata, Firenze. Free entry
The screening will be introduced by our director Constanza Cavalli Etro
From the cooperation between Fashion Film Festival Milan and Discovery Italia, has born the FFF Milano Channel, the first channel entirely dedicated to the world of fashion film.
In addition to the exclusive content of the past three editions of the Festival, FFF Milano has produced five exclusive clips telling about careers, passions and experiences, of the five key characters, of the FFF MILANO