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DIRECTOR / Paolo Santambrogio
BRAND / Caterina Gatta
YEAR / 2015
RUNTIME / 3’06”

The project for this video is the result of the encounter of designer Caterina Gatta with Italian actress Tea Falco and with film director and fashion photographer Paolo Santambrogio. In order to illustrate the garments from the summer 2015 collection by the Rome-born designer, they chose to create something more that just a fashion short film, trying to tell a story that connected through a subtle thread the clothes by Caterina, inspired by Marie Antoinette, to the contemporary world, pervaded by an often restless mood, shared by many young people, belonging to the same generation of Caterina, Tea and Paolo, who feel lost when looking at the future and it uncertainness. “The character of the short film,” says fashion designer Caterina Gatta “is a modern Marie Antoinette, a young woman trapped inside a golden ‘wunderkammer’; yesterday its was Versailles, today it’s a luxurious flat in Paris. The world around her, apparently so perfect, is the same world that is bringing her to self-destruction. But she chooses to face her pain, to look inside of her, to fight the ghosts from her past. While I was developing the project I was reading the book “La Ferocia” by Nicola Lagioia and since I found various analogies with my story, I decided to get in touch with the writer and ask him to write the script for the video, which he did. Besides, to achieve something that may looked closer to cinema than to fashion, visually-wise, I asked Tea Falco to play the woman’s role, giving her total freedom as far as expressivity is concerned; for the same reason I asked Nicola, who is also a passionate cinema expert, to take care of the script. Making the video was a true joint effort, each one of us contributed equally with great enthusiasm and involvement. Working with Tea, Nicola and Paolo has been an amazing experience and also an opportunity to grow further”. Despair and bewilderment leave the door open to hope, because, as Tea says at the end the film, “No other day holds more future than this”.