UNICLONES

DIRECTOR / MarieVic
BRAND / UNIQLO
YEAR / 2018
COUNTRY / USA
RUNTIME / 10′ 42”

UNICLONES is a commentary on the relationship between Mongolian cashmere goats and Uniqlo cashmere sweaters, and more broadly, between nomadic life and fast fashion products. The two-channel video presents a binary view of a pastoral landscape in which livestock wander freely. Goats, sheep, camels, reindeers and yaks carry on as any animal would in a rural setting, except that they are draped in Uniqlo products. “Uniclones” is an interrogation of the fashion world through visual idiom, in which clothing is decontextualized from its branded myth and repurposed for wry, discordant effect.

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