DIRECTOR / Riccardo Ruini
BRAND / Valentino
YEAR / 2018
RUNTIME / 00′ 49”

The storytelling approach documents the versatile and eclectic side of the iconic Valentino’s bag.
On the streets of Brick Lane, Rockstud Spike starts in a real candid camera moment (no real cat was in the bag), showing people’s reactions.
A unique approach with an unscripted footage that surprises its participants and creates entertainment for the digital audience.

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