ROCKSTUD SPIKE BAG LONDON DIARY
DIRECTOR / Riccardo Ruini
BRAND / Valentino
YEAR / 2018
COUNTRY / Italy
RUNTIME / 00′ 49”
The storytelling approach documents the versatile and eclectic side of the iconic Valentino’s bag.
On the streets of Brick Lane, Rockstud Spike starts in a real candid camera moment (no real cat was in the bag), showing people’s reactions.
A unique approach with an unscripted footage that surprises its participants and creates entertainment for the digital audience.