KARIBU

The documentary, the title of which means “welcome” in Swahili, showcases the commitment of the EDUN design collective — an internal group who works with African partners to develop each season’s collection — to building long-term, sustainable growth opportunities with African artisans, factories, and manufacturers. To celebrate Karibu, which you can watch below, we spoke with EDUN cofounder Ali Hewson, Karibu director Adriaan Louw, and the EDUN Collective to learn more about how the brand continues to differentiate, its love letter to Africa, and its strategy for bringing a piece of Africa to the rest of the world.