DIRECTOR / Phillip Montgomery & Josh Franer
BRAND / Buck Mason & For Love and Lemons
YEAR / 2015
COUNTRY / USA
RUNTIME / 7’17”
Los Angeles, CA based menswear brand, Buck Mason collaborated with the womenswear brand, For Love and Lemons to create Homeward. The film serves as a symbol for Buck Mason’s founding philosophy and creative sensibility while telling a love story about two people from different walks of life who find their way home to what matters most. American Made Buck Mason, experimented with visual storytelling and exploring new ways to connect its message to a broader audience in authentic ways. One of the brand’s most important messages is the belief in American Made transparency and educating their customer on how and why their items are 100% Made in the USA.