HIPPOPOLIS

DIRECTOR / Ugo Gattoni
BRAND / Hermes
YEAR / 2016
COUNTRY / France
RUNTIME / 00’50”

There was no doubt in Ugo’s mind what the theme for his first Hermès scarf would be. At the centre of his megapolis stands none other than a gigantic monument dedicated to the horse. This design, each tiny part of which holds a surprise in store, perfectly reflects his aesthetic universe : a phantasmagoric world where the eye wanders freely, pausing at each sketch, each architectural fragment. With a surrealist spirit and a healthy dose of humour, Ugo Gattoni carries us away into labyrinths reminiscent of a mischievous Escher. Horses snort a decorative chequerboard tiling, abandon themselves to the joys of tobogganing, walk on a tightrope, and become acrobatic dancers… without forgetting, of course, the groom and carriage! With his steady hand and infinite patience, this young illustrator has a good laugh as he invites us into his inspired daydreams.

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