AT THE END OF THE WORLD TO THE LEFT
DIRECTOR / Michael Patrick Perez
BRAND / Julian Zigerli
YEAR / 2014
COUNTRY / USA
RUNTIME / 4’09”
Since his first collection, Julian Zigerli has produced new collection videos for every season. In collaboration with new directors for each video, the idea is to use the video as a creative output to translate the concept and idea of a collection on a visual and more experimental level. Michael Patrick Perez created an abstract video with a solid base to it: experimental documentation. The video consists of organic movements and bleedings of pixels and colors to mimic both the clothing line and process itself. It puts the viewer into a state of mind, which is completely without any time and place focus.