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DIRECTOR / Luigi & Iango
BRAND / Alberta Ferretti
YEAR / 2016
RUNTIME / 4’53”

The Alberta Ferretti Limited Edition Fall-Winter 2016 collection carries the concept of glamour from subtle definitions to concrete modern style. Ferretti draws on the symbolic mystery of Marchesa Luisa Casati, an early 20th century icon of unsurpassed yet complex femininity, as well as the perfect, classic iconography from Giovanni Boldini’s masterpieces and the virulent modernism of Giacomo Balla. The end result is a collection that chronicles the variety of personalities defining women today. A passage of eras and styles and an update on classics that Ferretti chose to emphasize by presenting the collection with a short film set in Venice, shot by photographer and videographer Louis & Iango. Model-actress, Malgosia Bela, interprets the aspirations and quick transformations of women today. This short film portrays a Limited Edition Collection created with original, exclusive fabrics in a setting that has Marchesa Casati wandering through the splendid architecture of Palazzo Venier de’ Leoni, the intricate streets, canals, and mysterious lights. “I thought of this collection as a means of truly expressing my stylistic language which is closely tied to a feminine personality. I am increasingly convinced that being the protagonist of a personal attitude is the most authentic means of expression for women these days. For this reason, I wanted to present this collection with a video. Today, more than ever, fashion must send messages that are fast, clear, and rapidly accessible to a wider audience, and through the internet, and social networks fashion participates in this global movement that defines taste these days” says Alberta Ferretti. Some of the details in this Alberta Ferretti collection include lace, and lace intarsia; often laminated in metallic and superimposed on liquid lamé crêpe, laser-cut applications, three-dimensional fringed floral appliqués, and chenille robes in fil coupé. Dresses, skirts, and pants are seen with blonde zebra-like prints redesigning the classic animal print. Woven silk tops, enriched with painted cabochon palettes. Light mohair coats over jacquard mimics the antique walls of Alberta Ferretti’s Palazzo Donizetti headquarters in Milan. Snake designs descend from necklines and are offered as added details to the shoes, offering that amazing, symptomatic mystery that women need in order to tackle the present Every fabric, embroidery, and cut was designed to give life to silhouettes symbolic of femininity, transforming an eccentric inspiration into an original and independent personality.