SCREENING GROUP/
PLANET FRIENDLY
TITLE MOTHER NATURE
DIRECTOR Maisha Maene
BRAND /
COUNTRY Democratic Republic of the Congo
Disgusted with the already deplorable behavior of the human being towards his natural environment), NURU, a young woman citizen of the planet with an overflowing imagination, decides to paint herself motor oil which she uses as a metaphor to pass the message to the next generation.Trough this video installation I question the deplorable behavior of the human being towards his nature.
TITLE LA COLECTIVA – Cashmere Loves Water
DIRECTOR Max Farago
BRAND CLOAKROOM Magazine
Country Argentina
A fashion film directed by Max Farago, starring his filmmaker wife Clara Cullen, their artist and designer friends, and families of Delta El Tigre. Shot on a beautiful day by Argentina’s Paraná River, everyone jumps in fully clothed in knitwear by cult Dutch knitwear label Extreme Cashmere— according to the care label on all Extreme Cashmere garments, cashmere loves water.
TITLE Preserving Minangkabau Textiles
DIRECTOR Randy F Darius
BRAND Limpapeh
COUNTRY Indonesia
West Sumatra is world renown for high quality and unique textiles, called Songket. The women in this video continue to practise their traditional weaving techniques and art, deep in the jungle of West Sumatra Indonesia. These women are proud to reignite these traditions and weave a new story for their small remote village.
TITLE CLOTHES IN CONVERSATION: A Documentary by True Colors Fashion
DIRECTOR Hiroki Kawai
BRAND True Colors Fashion
COUNTRY Japan
Six of Japan’s emerging design talents from the prestigious coconogacco design school collaborate with six models with diverse personalities and bodies, some accompanied by wheelchairs and prosthetic limbs. The quest: To push the limits of fashion as we know it. The designers who set out to find out more about their models discover plenty about themselves in the process.
TITLE TRUE COLORS FASHION: THE FUTURE IS NOW!
DIRECTOR Yoichi Ochiai
BRAND True Colors Fashion
COUNTRY Japan
True Colors FASHION: The Future is Now! pushes the limits of fashion as we know it to create fashion pieces for diverse bodies, and empowered by technology. It showcases adaptive fashion and becomes the launchpad for innovations and creations that expand on existing wearables such as prosthetic limbs and wheelchairs. Directed by renowned media artist Yoichi Ochiai, the show brings together some of the world’s leading tech companies and fashion brands and a diverse cast of models, to present 11 creations in an electrifying fashion presentation and a series of insightful dialogues that reveal the power of the collaborative process.
TITLE VEREJA
DIRECTOR Elena Vakhnik
BRAND Vereja
COUNTRY Russian Federation
As a schoolboy Igor Andreev was banned from joining his local crochet club by those who deemed that “knitting was for women”. Now his fashion brand Vereja is becoming world-famous.
TITLE SKIN
DIRECTOR Adrian Suarez
BRAND ONE SKIN
COUNTRY Mexico
SKINS establish a parallelism between the human being and Earth, through a common vehicle: The Skin. The skin that covers the human being as well as Earth understood from different points of view and angles. – The skin as a physical element, something material, the container where the continent can be found. – The skin understood as the clock that shows the signs of old age, with its scars and wrinkles. – The skin as a disintegrant element in relation to race. – The skin as the biggest organ in our bodies, and through the one that helps you FEEL.
TITLE Yoshi Funabashi
DIRECTOR Mattia Ramberti
BRAND Seiko
COUNTRY Italy
A stylised portrait of Yoshi Funabashi, founder of Studio Ypsilon: a luxury atelier designing Italian classics with a Japanese touch. By mixing his sophisticated heritage with a fascination for Italian music, Yoshi’s character becomes the embodiment of the “Opera Connoisseur”.
TITLE BREATHE
DIRECTOR Henrique Sauer
BRAND /
COUNTRY Brazil
Breathe is a mysterious journey about finding your track back after a long time of isolation and reconnecting with people, nature and yourself.
TITLE 001 THE WALL COLLECTION 2021
DIRECTOR Joyce NG
BRAND 022397BLUFF
COUNTRY China
“022397BLUFF 001 THE WALL COLLECTION 2021” was shot in designer 022397’s hometown: Guizhou, China. It is set in two locations of the Guizhou province, Kaili and Guiyang, constructing two parallel spaces between the city and the mountains. Kaili City is located in Qiandongnan Miao and Dong Autonomous Prefecture, a multi-ethnic city dominated by the Miao minority, and retains many primitive ethnic villages and tribes. Meanwhile, Guiyang, the capital city which serves as the political and economic centre of the Guizhou province, symbolises the modernisation the minority group must succumb to in one way or another.
Joyce NG developed a keen interest in the ancient Miao culture and wrote this story interspersed in the city and the mountains. The inspiration of this story comes from the daily traditions of the ancient minority, as well as the changes that come naturally in the 21st century. She questions the labelling of “minority” and definition of the opposing “majority” in a nation so vast and diverse in geography and culture.
TITLE KEEP MOVING
DIRECTORS Joana Deusdado and Sofia Miranda
BRAND Valérius 360
COUNTRY Portugal
Clothes are part of our lives, but they also have a journey of their own: each fabric has a story we usually try to end much too soon.
“Keep Moving” is a symbolic narrative that uses minimal visuals to take viewers through the lifecycle of clothes and the possibilities of textile recycling, showcasing shapes, colours, textures and facts, ultimately looking to inspire the audience to think ahead and let fabrics continue towards a sustainable circular movement.
As Valérius 360 first fashion film, “Keep Moving” serves as an introduction to the values, products and facilities of this young textile recycling unit and yarn producer.
TITLE MY DEATH AND REBIRTH FROM TRASH
DIRECTOR Giulia Sgobba
BRAND Persona Milano
COUNTRY Italy
MY DEATH and REBIRTH from TRASH is a short film divided into four episodes, each of which features four individual characters in the act of selling their souls to the trash. How? By wearing it.
This simple action was created to metaphorically evoke how Generation Z, the innocent victim of last century’s capitalism, carries the fateful ”junk men’s burden”, the waste burden of an era of futile, unbridled consumption. How to get out of it? By recycling and self-recycling.
Every prop and every single garment used in this video is trash.
Trash dead and reborn.
TITLE ENTRANO TUTTI SENZA BUSSARE
DIRECTORS Andrea Annarita Mazza and Federico Fusaglia
BRAND I AM
COUNTRY Italy
People are moving at a rapid pace, horizontally, vertically.
The man in the yellow shirt is running at an angle.
He has his mobile phone in his hand, maybe that’s why he didn’t notice Giulio’s jump, and yet it was right in front of his feet.
Everyone enters without knocking, people enter the city without asking permission of those who live in the city every day and every night, those who walk the streets and warm them up.
The homeless are the protagonists of this story, people distant from the severe eyes of society.
The choice fell on a dancer, because his movements scream more than any words, and the colours and peculiarities of a homeless person scream extreme need for attention.
Life is asking us for lightness, and everything that is too heavy, extremely tragic, distances and distracts us.
It’s time to extrapolate even the most ironic sides, in order to approach every situation.
TITLE QUESTO ARMADIO NON HA PIÙ PARETI
DIRECTOR Chicco Jiang
BRAND /
COUNTRY Italy
As consumers’ environmental awareness has grown over the past decade, a new ‘sustainable fashion’ has emerged against the trend. Second-hand shopping is one of the basic principles of ‘sustainable fashion’ and follows the principle of ‘reuse’ in the concept of long-term sustainable development. In theory, the repeated use of clothes can avoid the use of water and fertilisers, reduce greenhouse gas emissions and other impacts caused by the production of new clothes.
Let our wardrobe become recyclable, this will be a particularly important step today.
TITLES THISCOVER
Director: Massimiliano Bomba
Brand: Fabio Quaranta
Country: Italy
Fabio Quaranta FW21 collection, it’s a performance where characters discover objects as an art performance with some lightly connection with “arte povera” movement from the 60’s.
Original soundtrack by Richard Youngs.
TITLE untitled, THE TREE
DIRECTOR Luca Cautiero
BRAND /
COUNTRY Italy
Untitled was born in me from the need to face the unconscious problems of each of us, as a consequence of a fragile contemporary world that destabilizes the identity of individuals. Thus the person suffers an emotional breakdown, much to start daydreaming, entering a state of apathy, from which it hardly turns away. With these moments of absence comes to separation from reality, and thus, unable to face it, the person gives vent to frustrations and enters a parallel world in which to take refuge.
TITLE DIRECTION
DIRECTOR Ruslan Gumennyy
BRAND /
COUNTRY France
A young man spends time on the beach wearing a menswear collection inspired by a weaving workshop of Bauhaus after the season is over. He takes a break from city life and thinks about his past while working on the beach.
TITLE Bally Peak Outlook 2020 Expedition
DIRECTOR Samir Jung Thapa
BRAND Bally
COUNTRY Italy
Last fall, in conjunction with the Bally Peak Outlook Foundation, an expedition team embarked on the first phase of the “8x8000m” program to clean up the base camps of Nepal’s eight 8,000-meter mountains.
During these months of lockdown, the 47-day cleanup, led by environmental activist and mountaineer Dawa Steven Sherpa, removed 2.2 tons of waste from the base camps of Cho Oyu (8,188m), Everest (8,848.86m), Lhotse (8,516m) and Makalu (8,485m).
The unprecedented events brought upon by Covid-19 have had consequential effects on Nepal, whose tourism industry supports over 1 million jobs. Supporting the local community of the Everest region, who were deeply impacted by the absence of tourists.
The activity has been documented in a series of 4 short episodes, each one dedicated to one of the 8000mt peaks and focusing on a specific theme related to sustainability and local culture. In each of them, a relevant personality of the Himalayan community gives his voice and leads the narration. One main edit is launched to sum up the activity and to introduce the project to the community.
TITLE HAMILTON SHIRTS
DIRECTOR Justin Sweidel
BRAND Hamilton Shirts
COUNTRY United States
This is a film about the oldest, family-owned business that is still running in Houston, TX. They do one thing, but they do it incredibly well – they make shirts from the finest materials from around the world, by hand.
TITLE WATER DROP
DIRECTOR Agustin Farias
BRAND Fucking Young magazine
COUNTRY Germany
Waterdrop is a fashion film inspired by saving water and creating awareness of our consumption in our daily life.