TITLE EYE AM
DIRECTOR PAOLA NERILLI
BRAND Maissane Aristane
COUNTRY Italy/United Kingdom
Everyone would say that beauty is subjective, while when in society, we tend to create standards for everything. E(y)E AM reveals a different perspective on a very common surgery in Asia: blepharoplasty.
DIRECTOR Georgiy Kazakov-Pokrovskiy
Pastoral is a visual poem where the brand’s garments meet meticulously arranged sets and a subtle audio landscape. This sultry reverie combines portraits and VHS flashbacks which depict Syrian everyday life.
TITLE THREE BUILDING BLOCKS
DIRECTORS Miguel Thomé Oliari, Fernanda Pompermayer
The three building blocks is a symbolic analysis on the development of a relationship. It discusses the symbiotic process of dressing the same persona and flooding oneself with the other. It was shot in Morocco by a couple of directors who were trying to get along with they own relationship.
DIRECTOR Akash J
The character in the film tries to communicate with nature, empathises
with nature and goes through various emotions like anger, joy, sadness, fear, disgust. They think they are communicating with nature through their feelings and actions. They think there’s no bliss of solitude in the absence of nature. They understand nature feels lonely and tries to seek help and wants a friend to communicate with. Eventually they become one with nature.
TITLE SERONGA SUMMER COLLECTION
DIRECTOR Viktorija Tupikaite
BRAND Precious Seronga
There is power in the creative community. I have explored the topic of collaborations, how they expand the creative ideas, encourage networking opportunities, and even overcome the pandemic restriction in a way that benefits everyone involved. Whilst being so diverse and specialising in a variety of practices, as creatives we merged our prime skills into this fashion film: cinematography, fashion design, photography, editing, music, modelling.
There is also much love for our diverse cultures and mother nature. The beautiful kimono designs include African Violet, Baobab Flower, Dwennimmen, Birds of Africa, Baobab and Native Flora of Africa.
BACK IN THE ISLAND
DIRECTOR Amanda Valle
COUNTRY Dominican Republic
Back in Island is a short film exploring the creative journey of artist Amanda Valle as she returns to her home in the Dominican Republic. Following an emotionally draining period, Amanda seeks comfort in the local culture by immersing herself in the colours and textures that were once so familiar. A journey of self-discovery, the short film became the main source of inspiration for the artist’s new series composed of twelve paintings.
TITLE Bird Spirit
DIRECTOR Sabrina Duarte
BRAND ELLE MAGAZINE
Bird Spirit is a sensorial journey, model Michelli Provensi lives a story that the power of the encounter with herself and the creative and spiritual explosion that emerges after that.
TITLE O Tempo das Pedras
DIRECTOR Augusto Mariotti
BRAND Paula Raia
At the Lajedo de Pai Mateus, in Paraíba, between the time of the wind and the shapes of the stones, the designer Paula Raia found the scenario to present her summer 2022 collection. Where the stones creates shapes over the horizon, the brand exhibits it’s creations that make up the collection “O tempo das pedras”(“The time of the stones”).
TITLE Amande SS21
DIRECTOR Adri Sola
BRAND Amanda Sánchez
Dress to blossom. Bloom to inspire. Inspire to last. Amande.
DIRECTOR Arianna Genghini
BRAND Rosalba Fucci
Knit-a-morphosis is an experimental and performative fashion film representing a model wearing 5 knitwear outfits and, thanks to pulling threads, she can radically change and transform the structure of them, like in a metamorphosis.
The artistic performance is imbued and enriched with references to the natural elements of Ovid’s Metamorphosis, whose Preface is told through VoiceOver, united with references to the Kafkaesque transformation of man into animal.
Indeed, Metamorphosis is the concept founding both Rosalba Fucci’s capsule collection and the fashion film I directed: wrapped in a crepuscular and oneiric atmosphere, metamorphosis of the dresses is juxtaposed to metamorphosis of a butterfly, pointing out conceptual and visual-aesthetic similarities between them.
Metamorphosis of dresses is irreversible: this makes the act of wearing them exciting and full of mystery, and makes us reflect on the irreversibility and naturally of change, both in animals like butterflies and humans.
Knit-a-morphosis also focuses on the relationship between body and dress, and how change and transformation of the wearer affect the dress, which responds to the body asking for more consciousness and freedom by creating new spaces and structures.
DIRECTOR David Cuni Giralt
BRAND Claudia Gutierrez
‘Unharmed’ is about the relationship between woman and nature, the feminine power expressed through her situation in a large space, surrounded only by the elements.
We wanted to take advantage of our location, Barcelona, a Mediterranean city in Spain. We are lucky to be in a country with many different landscapes very close to each other. We can enjoy the magical sea just a few minutes away from the city and if you head inland, you find stunning wheat fields, forests, and incredibly natural landscapes. We shot in early summer, when the fields have not yet been harvested and the trees have beautiful green leaves.
The collection won the Excellent Award at the Hempel Awards 2021, organized by the China Fashion Association. Claudia Gutierrez’s collection aims to be a critique of gender stereotypes and reinvents garments and colours that have been associated with men, such as the tie or suit pants, to turn them into empowering designs for women. This is why the film aims to be an ode to femininity and the renewing power that is achieved by appropriating male standards of uniformity. Nature plays a fundamental role in this gender catharsis, as an energetic ally of the feminine.
TITLE LOTUS EATERS
DIRECTOR Mandarava Bricaire and Sofia Quiros Ubeda
BRAND CATERINA GATTA
COUNTRY Italy and Costa Rica
A girl lives off of eating flowers on an island at the center of the earth. This gives her
deep experiences of pleasure and connection to nature, her refuge and source of life.
TITLE WAVES OF PURPOSE
Transitions, clarity, and growth. As survival becomes religion there is no room for fear on this journey of self-discovery. The orphan is all of us, future and past meeting in the present, eternally.
TITLE In the Garden with Gucci and Gerald the “Veg King”
Director Fiona Jane Burgess
Country United Kingdom
Gerald Stratford loves gardening. The retired fisherman spends most of his waking hours planting, pruning and weeding his garden, or at one of his two allotments nearby. At least, he did until last year, when he unexpectedly became a social media sensation thanks to the photos of his big vegetables and his optimistic anecdotes. Stratford, self-described in his Instagram bio as a “gardener heavy into big veg,” is the star of a collaborative video shoot with Highsnobiety for Gucci’s Off The Grid collection.
Launched last year, Off The Grid is the Italian brand’s more environmentally focused collection and is made mostly of ECONYL, a type of Nylon regenerated from abandoned fishing nets, old carpets, and offcuts.
TITLE A NIGHT AT THE MUSEUM
DIRECTOR Byron Rosero
BRAND Moncler and NSS
In collaboration with a group of 21 women, nss and Moncler created a narrative that aims to visually explore the act of unhinging and reformulating traditional perceptions of artistic presentation. The result was achieved through variations of sensory compositions generated by portraying the set design and direction of movement in a video and series of images. Space and set design are at the center of the narrative, created within two rooms of Palazzo Serbelloni in Milan where the women portrayed embark on a journey of liberation and self-discovery as they find themselves gradually assimilated and becoming part of a space built by them and for them, in which they identify.
TITLE MARCELO BURLON County of Milan SS21
DIRECTOR Tommaso Ottomano
BRAND County of Milan
Rushing towards an endless sunset, a group of boys is killing time, the sun dazzles and dizzies, from dawn till dusk.
Director Nur Casadevall
Brand Jacob Jonas The Company x Somewhere Mag
His energy is like a hundred thousand horses. He confronts himself alive by all his energy, he’s going inside, inside the earth, inside himself.
CANADA London‘s Nur Casadevall directs new campaign for MANGO ‘This is Power’ portraits eight women who embrace the power of being women. Casadevall is a Spanish film-director and photographer. For her first short film, ‘Lina’, she won the silver award at Young Directors Awards in Cannes and a best direction prize at Malaga festival.
TITLE Lorenzo Zurzolo x VTmag
DIRECTOR Jacopo Pergameno
BRAND Vanity Teen
TITLE NAPAPIJRI “CHOOSE THE FUTURE”
DIRECTOR Pietro Coppolecchia
The global community that will enter 2021, will be searching for a new equilibrium, a balance in which important values such as intimacy and affection are upheld through a collective commitment to keep looking forward and to not give up on what makes us human. A challenge that requires knowledge, imaginative power and inventiveness.
Where do we go from here? Napapijri Choose the future.
TITLE JUST A DREAM
DIRECTOR Francesco Carofiglio
Someone once said that images should not be told, only seen.
This is a small film, of silences and sounds, with a woman and a natural world that revolves around her. The earth and the sea, the fading colours, and the minute and unfathomable mystery of childhood dreams.
Everything begins and ends there, I think, in the dreams of childhood.