SCREENING GROUP/
MADE IN ITALY – EMERGING TALENTS
TITLE: Am I Wasting My Time?
DIRECTOR: Marco+Maria
BRAND: Vogue Film in collaboration with Prada
COUNTRY: Italy/China
The film is built around a thought resonating in the mind of the main character: am i wasting my time?
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TITLE: Ladri di Patta
DIRECTOR:Victor D. Ponten
BRAND: Patta
COUNTRY: Italy
To celebrate the one year anniversary of the Patta Milan store the streetwear brand launches ‘Ladri di Patta’, a six minute short film inspired by the neo realist classic ‘Ladri di Biciclette’
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TITLE: Love Control
DIRECTOR: Giorgio Di Salvo
BRAND: United Standard
COUNTRY: Italy
Love Control was born as a project inspired by “Eros”, theme of the latest C41 Magazine issue 9, and widened in different forms, as a limited edition t-shirt as well. Only 100 pieces distributed exclusively on C41 Magazine online shop
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TITLE: FFIRE
DIRECTOR: Manuel Tatasciore
BRAND: Valenti
COUNTRY: Italy
Inspired by the Italian 70s and the 90s rave culture, the FFIRE video reflects the vibrant attitude of the collection. Referencing the spirit of Italian’s bourgeoisie and England’s underground, the campaign explores the freedom of expression found in music and dance.
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TITLE: Hymn to Nonsense
DIRECTOR: Alice Fassi
BRAND: Vogue Italia
COUNTRY: Italy
In a world outside of any law of physics and reason, it is necessary to record one’s image in a videotape to survive and keep the memory of oneself.
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TITLE: Morning Glory
DIRECTOR: Bonasia&Narcisi
BRAND: Tagliatore
COUNTRY:Italy
The silence of a luxurious hotel suite is stopped by the cheerful singing of a well-dressed smart boy. He places a mysterious bag on the table and then starts preparing a drink while his singing and dancing becomes more and more passionate. In the meantime a woman in the garden looks at the whole performance not knowing that, behind that apparently funny scene there is much more going on…
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TITLE: Romantic Interview
DIRECTOR: Alessio Bruno Pomioli
BRAND: Born Romantic
COUNTRY: Italy
A romantic opinion in a cynical world.
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TITLE: Holly
DIRECTOR: Francesca Buonocore
BRAND: LOMO
COUNTRY: Italy
The video tells the story of Holly, a girl who opened up to us about how she was raped as a teenager.
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TITLE: Piano piano, piano
DIRECTOR: Luca Attilio Caizzi
BRAND: Bloc Studios
COUNTRY: Italy
The main characters are a grand piano and a young skinny boy. The musical instrument is located in a room: a beautiful living room of an old and classical Milanese house.
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TITLE: ANEW
DIRECTOR: Luca Nistler
BRAND: /
COUNTRY: Italy
“Anew” is a short film out of Vic Matié’s FW2019_20 campaign
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TITLE: Mirror
DIRECTOR: Stella Asia Consonni
BRAND: Vogue Ukraine
COUNTRY: United Kingdom
Mirror, directed by Stella Asia Consonni, explores the concept of the human soul as reflection of the world.
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TITLE: We Mind
DIRECTOR: Emma Nica Scarafiotti
BRAND: Lydia Fung (RCA) and Knitwear designer Khanh Brice Nguyen
COUNTRY: United Kingdom
“We Mind” is a dance short film, that involves the use of movements and the body with the aim to challenge stigma towards Mental Health especially through millennials and generation Z.
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TITLE: Gente del Po
DIRECTOR: Andrea Lamedica
BRAND: Multibrand for The Collector Magazine
COUNTRY: Italy
The editorial project is inspired by the first documentary produced by Michelangelo Antonioni in 1943 and finished in 1947, when Fascism ended. It is considered the first Norealistic film with Visconti’s Obsession.
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TITLE: Beauty Standards
DIRECTOR: Valentino Zondi
BRAND: Bokisi
COUNTRY: South Africa
In a world where beauty standards are constantly and consistently being imposed on women, we find our character caught in a state of limbo and confusion having to decide to stay true to ones ideas of beauty or adopt the imposed version.
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TITLE: VENUS
DIRECTOR: Pietro Cavallari
BRAND: for IED
COUNTRY: Italy
In mythological representations the birth of Venus is imagined as an aquatic genesis that shows the goddess of beauty emerging from a shell. The contemporary Venus is no longer the fruit of the natural world but an expression of a new form of beauty
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TITLE: PETRICORE
DIRECTOR: Sara Rhodio
BRAND: for IED
COUNTRY: Italy
The rain-soaked earth gives off an unmistakable smell. It’s petrichor. A gesture of love, a contact between those who give life and those who receive it. Petrichor is a return to the womb, to the foetal state, to a dialogue between the body and its most intimate part. A rapprochement
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TITLE: OUT.CREATE
DIRECTOR: Cristina Stana
BRAND: for IED
COUNTRY: Italy
Out.create deals with the topic of sustainability by expressing a strong connection between a reference to the past, the need for change in the present and the power of rebirth, with the aim of sketching a better future than it has been possible to envisage until now.
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TITLE: GOLA
DIRECTOR: Simone Folli
BRAND: for IED
COUNTRY: italy
A seemingly surreal scene, almost Lynchian: in the sophisticated atmosphere of a restaurant, human beings and fish-headed humanoids co-exist and dine as if this was normal
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TITLE: Otto & Leda
DIRECTOR: Marco Celotti
BRAND: Julian Fashion
COUNTRY: Italy
For some time now I have felt the need to tell the story of dogs like mine, who are abandoned, sometimes in countries where this means they are put down in kennels, but who through misfortune find someone’s love
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TITLE: Estasi
DIRECTOR: Giulio Morena
BRAND: Est Clothing x WOVO
COUNTRY: Italy
The interweaving of bodies like threads of embroidery, between kisses, bites and scratches. The union of eros and pathos takes shape with a blood-red stroke, on a flesh-coloured surface, in an escalation of passion until ecstasy is reached.
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TITLE: Fall / Winter 2020 Collection | Sara Gervasoni
DIRECTOR: Daniele Zen
BRAND: Sara Gervasoni
COUNTRY: Italy
Fashion Film made for Sara Gervasoni’s Fall/Winter 2020 collection, through the art direction of Sofia Provesi and the direction of Daniele Zen, Studio Genesi has staged an atypical Morocco, a distant reminiscence of dances, music and colors.
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TITLE: Quarantine Project
DIRECTOR: Gabriele Giussani
BRAND: /
COUNTRY: Italy
The project consists in documenting the life of models confined at home in 2 different cities. Milan and Bologna.
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TITLE: Muta Invernale
DIRECTOR: Riccardo Minari x Wundercameralab
BRAND: Wundercamera Wardrobe
COUNTRY: Italy
A journey through the oldest Italian wool mill, founded in 1795.
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TITLE: Summer Postcards From Home
DIRECTOR: Simone Lorusso
BRAND: /
COUNTRY: Italy
Summer Postcard From Home gives you the feeling of disappearing from the pandemic. Even if only for a minute, you enter a vacation villa in the South of France, your own private hideaway. You find safety and tranquility in a digital haven during a time of global panic and unpredictability
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TITLE: LAPSE
DIRECTOR: Domenico Onorato
BRAND: MARCO RAMBALDI
COUNTRY: Italy
Three women meet at the river to come to terms with their wounds and their desire for redemption.
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TITLE: EMBODIMENT
DIRECTOR: Ced Pakusevskiy
BRAND: Barbara Bologna
COUNTRY: Italy
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TITLE: ALBA
DIRECTOR: Simon Cracker
BRAND: Simon Cracker
COUNTRY: Italy
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TITLE: Fantagirls
DIRECTOR: Sofia Aztori
BRAND: Fantabody
COUNTRY: Italy
It’s a project that aims to celebrate the female body and beauty keeping diversity and inclusivity at the core to make every individual feel special and empowered.
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TITLE: FEDERICO CINA Fashion Film spring/summer 2021
DIRECTOR: Walter Molfese, Luca Paolantonio
BRAND: Federico Cina
COUNTRY: Italy
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TITLE: Woolkluster
DIRECTOR: Reamerei
BRAND: /
COUNTRY: Italy
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TITLE: Feel the need
DIRECTOR: Linda Calugi
BRAND: Twins Florence
COUNTRY: /
A Twins Florence’s love story about mind and soul, nature and clothes.
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TITLE: BRAINWASH
DIRECTOR: Paolo Forchetti
BRAND: M1992
COUNTRY: Italy
As we know millions of adults around the globe suffer from some sort of anxiety disorders or phobia, whether of social circumstances or even wild flowers, that can become so overwhelming to interfere with daily life and virtual self.
Shall we suggest brainwash as a proper treatment? Or do we consider our brains already washed out by fake news and uncertain transparency?
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TITLE: SUNNEI CANVAS SS21
DIRECTOR: Pezzo di studio
BRAND: Sunnei
COUNTRY: Italy
SUNNEI Canvas is the first step of a parallel side of the brand. The namesake collection will be followed by a second part in September focused on experimentation & art. The video translates the brand’s lexicon into a visual journey that introduces the platform to its community while the access will be allowed to only selected stores and press. Real situations turn into surreal moments where the characters’ actions recall a dream-like nostalgia.