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SCREENING GROUP/

MADE IN ITALY – EMERGING TALENTS

TITLE: Am I Wasting My Time?

DIRECTOR: Marco+Maria

BRAND: Vogue Film in collaboration with Prada

COUNTRY: Italy/China

The film is built around a thought resonating in the mind of the main character: am i wasting my time?

TITLE: Ladri di Patta

DIRECTOR:Victor D. Ponten

BRAND: Patta

COUNTRY: Italy 

To celebrate the one year anniversary of the Patta Milan store the streetwear brand launches ‘Ladri di Patta’, a six minute short film inspired by the neo realist classic ‘Ladri di Biciclette’

TITLE: Love Control

DIRECTOR: Giorgio Di Salvo

BRAND: United Standard

COUNTRY: Italy 

Love Control was born as a project inspired by “Eros”, theme of the latest C41 Magazine issue 9, and widened in different forms, as a limited edition t-shirt as well. Only 100 pieces distributed exclusively on C41 Magazine online shop

TITLE: FFIRE

DIRECTOR: Manuel Tatasciore

BRAND: Valenti

COUNTRY: Italy

Inspired by the Italian 70s and the 90s rave culture, the FFIRE video reflects the vibrant attitude of the collection. Referencing the spirit of Italian’s bourgeoisie and England’s underground, the campaign explores the freedom of expression found in music and dance.

TITLE: Hymn to Nonsense

DIRECTOR: Alice Fassi

BRAND: Vogue Italia

COUNTRY: Italy

In a world outside of any law of physics and reason, it is necessary to record one’s image in a videotape to survive and keep the memory of oneself.

TITLE: Morning Glory

DIRECTOR: Bonasia&Narcisi

BRAND: Tagliatore

COUNTRY:Italy 

The silence of a luxurious hotel suite is stopped by the cheerful singing of a well-dressed smart boy. He places a mysterious bag on the table and then starts preparing a drink while his singing and dancing becomes more and more passionate. In the meantime a woman in the garden looks at the whole performance not knowing that, behind that apparently funny scene there is much more going on…

TITLE: Romantic Interview

DIRECTOR: Alessio Bruno Pomioli

BRAND: Born Romantic

COUNTRY: Italy 

A romantic opinion in a cynical world.

TITLE: Holly

DIRECTOR: Francesca Buonocore

BRAND: LOMO

COUNTRY: Italy

The video tells the story of Holly, a girl who opened up to us about how she was raped as a teenager.

TITLE: Piano piano, piano

DIRECTOR: Luca Attilio Caizzi

BRAND: Bloc Studios

COUNTRY: Italy

The main characters are a grand piano and a young skinny boy. The musical instrument is located in a room: a beautiful living room of an old and classical Milanese house.

TITLE: ANEW

DIRECTOR: Luca Nistler

BRAND: /

COUNTRY: Italy

“Anew” is a short film out of Vic Matié’s FW2019_20 campaign

TITLE: Mirror

DIRECTOR: Stella Asia Consonni

BRAND: Vogue Ukraine

COUNTRY: United Kingdom

Mirror, directed by Stella Asia Consonni, explores the concept of the human soul as reflection of the world.

TITLE: We Mind

DIRECTOR: Emma Nica Scarafiotti

BRAND: Lydia Fung (RCA) and Knitwear designer Khanh Brice Nguyen

COUNTRY: United Kingdom

“We Mind” is a dance short film, that involves the use of movements and the body with the aim to challenge stigma towards Mental Health especially through millennials and generation Z.

TITLE: Gente del Po

DIRECTOR: Andrea Lamedica

BRAND: Multibrand for The Collector Magazine

COUNTRY: Italy

The editorial project is inspired by the first documentary produced by Michelangelo Antonioni in 1943 and finished in 1947, when Fascism ended. It is considered the first Norealistic film with Visconti’s Obsession.

TITLE: Beauty Standards

DIRECTOR: Valentino Zondi

BRAND: Bokisi

COUNTRY: South Africa

In a world where beauty standards are constantly and consistently being imposed on women, we find our character caught in a state of limbo and confusion having to decide to stay true to ones ideas of beauty or adopt the imposed version.

TITLE: VENUS

DIRECTOR: Pietro Cavallari

BRAND: for IED 

COUNTRY: Italy 

In mythological representations the birth of Venus is imagined as an aquatic genesis that shows the goddess of beauty emerging from a shell. The contemporary Venus is no longer the fruit of the natural world but an expression of a new form of beauty

TITLE: PETRICORE

DIRECTOR: Sara Rhodio

BRAND: for IED

COUNTRY: Italy 

The rain-soaked earth gives off an unmistakable smell. It’s petrichor. A gesture of love, a contact between those who give life and those who receive it. Petrichor is a return to the womb, to the foetal state, to a dialogue between the body and its most intimate part. A rapprochement

TITLE: OUT.CREATE

DIRECTOR: Cristina Stana

BRAND: for IED

COUNTRY: Italy 

Out.create deals with the topic of sustainability by expressing a strong connection between a reference to the past, the need for change in the present and the power of rebirth, with the aim of sketching a better future than it has been possible to envisage until now.

TITLE: GOLA

DIRECTOR: Simone Folli

BRAND: for IED

COUNTRY: italy 

A seemingly surreal scene, almost Lynchian: in the sophisticated atmosphere of a restaurant, human beings and fish-headed humanoids co-exist and dine as if this was normal

TITLE: Otto & Leda

DIRECTOR: Marco Celotti

BRAND: Julian Fashion

COUNTRY: Italy

For some time now I have felt the need to tell the story of dogs like mine, who are abandoned, sometimes in countries where this means they are put down in kennels, but who through misfortune find someone’s love 

TITLE: Estasi

DIRECTOR: Giulio Morena

BRAND: Est Clothing x WOVO

COUNTRY: Italy 

The interweaving of bodies like threads of embroidery, between kisses, bites and scratches. The union of eros and pathos takes shape with a blood-red stroke, on a flesh-coloured surface, in an escalation of passion until ecstasy is reached.

TITLE: Fall / Winter 2020 Collection | Sara Gervasoni

DIRECTOR: Daniele Zen 

BRAND: Sara Gervasoni

COUNTRY: Italy 

Fashion Film made for Sara Gervasoni’s Fall/Winter 2020 collection, through the art direction of Sofia Provesi and the direction of Daniele Zen, Studio Genesi has staged an atypical Morocco, a distant reminiscence of dances, music and colors.

TITLE: Quarantine Project

DIRECTOR: Gabriele Giussani

BRAND: /

COUNTRY: Italy 

The project consists in documenting the life of models confined at home in 2 different cities. Milan and Bologna.

TITLE: Muta Invernale 

DIRECTOR: Riccardo Minari x  Wundercameralab

BRAND: Wundercamera Wardrobe

COUNTRY: Italy 

A journey through the oldest Italian wool mill, founded in 1795.

TITLE: Summer Postcards From Home

DIRECTOR: Simone Lorusso

BRAND: /

COUNTRY: Italy

Summer Postcard From Home gives you the feeling of disappearing from the pandemic. Even if only for a minute, you enter a vacation villa in the South of France, your own private hideaway. You find safety and tranquility in a digital haven during a time of global panic and unpredictability

TITLE: LAPSE

DIRECTOR: Domenico Onorato

BRAND: MARCO RAMBALDI

COUNTRY: Italy

Three women meet at the river to come to terms with their wounds and their desire for redemption.

TITLE: EMBODIMENT

DIRECTOR: Ced Pakusevskiy

BRAND: Barbara Bologna

COUNTRY: Italy

TITLE: ALBA

DIRECTOR: Simon Cracker

BRAND: Simon Cracker 

COUNTRY: Italy

TITLE: Fantagirls 

DIRECTOR: Sofia Aztori

BRAND: Fantabody 

COUNTRY: Italy

It’s a project that aims to celebrate the female body and beauty keeping diversity and inclusivity at the core to make every individual feel special and empowered.

TITLE: FEDERICO CINA Fashion Film spring/summer 2021

DIRECTOR: Walter Molfese, Luca Paolantonio

BRAND: Federico Cina

COUNTRY: Italy

TITLE: Woolkluster

DIRECTOR: Reamerei 

BRAND: / 

COUNTRY: Italy

TITLE: Feel the need 

DIRECTOR: Linda Calugi 

BRAND: Twins Florence

COUNTRY: /

A Twins Florence’s love story about mind and soul, nature and clothes.

TITLE: BRAINWASH 

DIRECTOR: Paolo Forchetti

BRAND: M1992 

COUNTRY: Italy 

As we know millions of adults around the globe suffer from some sort of anxiety disorders or phobia, whether of social circumstances or even wild flowers, that can become so overwhelming to interfere with daily life and virtual self.
Shall we suggest brainwash as a proper treatment? Or do we consider our brains already washed out by fake news and uncertain transparency?

TITLE: SUNNEI CANVAS SS21 

DIRECTOR: Pezzo di studio

BRAND: Sunnei 

COUNTRY: Italy 

SUNNEI Canvas is the first step of a parallel side of the brand. The namesake collection will be followed by a second part in September focused on experimentation & art. The video translates the brand’s lexicon into a visual journey that introduces the platform to its community while the access will be allowed to only selected stores and press. Real situations turn into surreal moments where the characters’ actions recall a dream-like nostalgia.

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