SCREENING GROUP/
HYPER-AESTHETICS
TITLE Le Noir est Beau – Black is Beautiful
DIRECTOR Nina Meredith
BRAND: Tia Adeola
COUNTRY: United States
“Black is Beautiful” was created as a celebration of Black women, Black culture, and Black fashion, fused with a classical art narrative that frequently leaves them out. Directed through the lens of Renaissance epicureanism and indulgent luxury, “Black is Beautiful” serves as both a social commentary and fantastical escapism.
TITLE FLUID STATES
DIRECTOR Chuqi Liu
BRAND /
COUNTRY China
A short fashion film about gender fluid by telling a story of a boy’s dream of Jiao Ren. ‘Jiao Ren’ is a fluid gender image with fish tail and human body in Chinese mythology. Jiao Ren exist in the boy’s dream, symbolized the boy’s gender consciousness.
TITLE HIT IT
DIRECTORS Luca Nistler, Marco Carlos Cordaro
BRAND Dsquared2
COUNTRY Italy
HIT IT is an eyewear campaign.
Light is somehow often the main actor in eyewear campaigns. Besides sunglasses of course.
We wanted to create a campaign in which the two models become super heroes,
being able to control light, directly interacting with it, using it as a sort of communication tool.
Sunglasses are not a mere “sun protection tool”, but a magical weapon to master the light.
Edoardo Sebastianelli and Tanya Churbanova become photonic super heroes, fighting playfully with light.
That’s also why the campaign title is “HIT IT”
TITLE LOST TIME
DIRECTOR Anna Radchenko
BRAND Harris Reed
COUNTRY United Kingdom
Featuring alternative pop singer and songwriter Jones, Lost Time is the latest fashion film by multidisciplinary artist Anna Radchenko. The film looks at the passing of time as something fleeting and out of our control.
TITLE THROUGH THE STORM
DIRECTORS Florine & Kim Nüesch
BRAND Vogue Italy
COUNTRY Switzerland
Three people. Each isolated to a wooden box. A raging storm of bad news. Is there a light at the end of this tunnel?
Looking back at the past months, is like looking back at an endless storm. The turmoils we endured felt at times almost like a biblical apocalypse, devastating, shocking and most of all utterly out of our control. While the pandemic confined many people to their homes, the world was not taking a break, and so we were sitting, all locked in our tiny ships, all carried over the same waves waiting for the storm to settle.
TITLE Veronica Now
DIRECTOR Gabriel Juduc
BRAND /
COUNTRY Romania
Veronica is each and every one of us. She is the main focus of this intimate fashion film that uses visual allegory to examine the fracture between who we are and how we’re seen by the people we love. As we embrace new partners, we accommodate their perception of us into ourselves. But when relationships end, we are left to wonder who we still are – and how much of their influence was permanent.
TITLE WEAVING A LIFE OF ABUNDANCE
DIRECTOR Rafael Samaras
BRAND Klotho
COUNTRY Greece
Clothes embroidered on the loom, a technique that has been passed down to our generation from our ancestors, coexists and applies its aesthetics to a modern and industrial environment and aesthetics.
TITLE Voices from the maze
DIRECTOR Senio Zapruder
BRAND TOD’S
COUNTRY Italy
A visual narrative that illustrates the search for an authentic contact with nature, starring Tod’s Oboe Bag.
TITLE The Royal Leitners
DIRECTOR Athos Burez
BRAND Florentina Leitner
COUNTRY Belgium
Florentina Leitner Introduces Autumn Winter 2021/22
with” The Royal Leitners” a fashion short movie, inspired by her family. Follow the Leitner family on a journey through their maison. From green tents to snow
landscapes a movie by Belgium director Athos Burez. From her newspaper reading dad and his Wienerdogs, to her excentriek plant loving grandmother.
Winter key pieces like fake fur hats, coats and skiing face masks are presented for AW 21/22.
Floral prints and bright colors stay important. Layering with printed bodysuits, puffy dresses and wrap skirts inspired by her Austrian family and childhood.
Florentina created a collection dear to her memories of innocent times. “The Royal Leitners” is also an homage to Wes Anderson and his movie “The Royal Tenenbaums”.
Film and fashion walk always hand in hand in Leitner’s creations.
TITLE FLORA
DIRECTOR Qianyin Tan – Andrea Marcheselli
BRAND TANG Jiyan
COUNTRY Italy
Inspired by the novel “Dream of the Red Chamber” by Xueqin Cao, the film FLORA describes the illusion and evanescence of love by focusing on the tale of Flora (Daiyu)’s mortal life.
TITLE RÉUSSITE75116 – PLUS VITE QUE LES AUTRES
DIRECTOR Luca Condorelli
BRAND Réussite
COUNTRY Italy
A young man wakes up in a hotel room with other perfect strangers.
He doesn’t remember what happened the previous day or why he is there.
A mysterious videotape is delivered to his door.
TITLE HERE I AM
DIRECTOR Charlotte Wales
BRAND British Vogue
COUNTRY United Kingdom
Strength, courage and confidence will always be more important than age, shape or size. @CharlotteMWales’s joyful short film for #BritishVogue features a fabulous line-up of women – from Fenty favourite Alva Claire to ’90s runway regular Marie-Sophie Wilson-Carr – revelling in their bodies and inviting you to do the same. Watch and take a moment today to celebrate your body, in all of its gorgeous, messy glory.
TITLE DRIVE DEFINED
DIRECTOR Gabriel Popoff
BRAND Porsche
COUNTRY France
Success is not something you’re born with – it’s something you must develop.
The youngest designer to lead a major French fashion house in Paris since Yves Saint Laurent, Olivier Rousteing, reveals how he defines drive and uses it to shape a life that goes beyond limits. See how the creative director of Balmain lives and breathes his passion.
TITLE Deena Lynch x Christian Louboutin | Concept Film for AW20 Cube Collection
DIRECTOR Deena Lynch
BRAND Christian Louboutin
COUNTRY Australia
Multi-disciplinary artist Deena Lynch was commissioned by Christian Louboutin to create a concept film in collaboration with Louboutin’s Fall/Winter 2020 Cube Collection.
“The collection instantly transported me to a playful Paris where pop culture, dance, cinema, abstract art, geometry and couture make up a part of its DNA. With each collection, Louboutin creates a new world, so I wanted to create my own, drawing from the Paris that he and I know, so that they all exist individually but come together to be a part of the same universe.”
‘In my Louboutin world, je suis une poupée’
TITLE ARTHUR ARBESSER SS21
DIRECTOR Andrej Jelic
BRAND Arthur Arbesser
COUNTRY Italy
A dream-like moment of suspense, a feeling of being “in between” thoughts and times; soft and serene but also thoughtful with a hint of insecurity.
We filmed last fall- a brief period of more hope with bits of our old normality.
In hindsight the fragile sensation of this film perfectly recalls this uncertain status we were in at that time.
The lense is on the patterns, colors and prints and on the faces of the 3 protagonists that together tell the story of Arthur Arbesser’s Spring Summer 21 collection.
TITLE SHE MOVES US
DIRECTOR Nur Casadeval
BRAND Puma x Zalando
Country Germany
The second campaign is produced by our German partners Rekorder and directed by Nur Casadevall for Puma x Zalando, it is all about celebrating female empowerment and sisterhood. The queens’ cast is lead by German star Alicia Awa, Italy’s Yendy and Spain’s Lapili.
TITLE VICTORIOUS
DIRECTOR Rafael Samaras
BRAND Mya collection
COUNTRY Greece
Victorious depicts a day of joy, dance, coexistence and love in a palace. In Victorian times it is claimed that the key to reheating a couple’s sex life is achieved through the “Karezza” technique. Intense eye contact as well as smiles, breathing synchronization, exchange of caresses and touches, hugs. A victorious love!
TITLE Avel Lettnan – The mirror
DIRECTOR Giulia Achenza
BRAND Avel Lettnan
COUNTRY Italy
TITLE HIGH RELIEFS
DIRECTOR MICHELE FOTI
BRAND FLAPPER
COUNTRY Italy
High Relief tells the rhythmic succession of time that outlines its space defined by movements and details. High Relief runs after proportions and geometries, ruffles and textures that materialise into shades between light and shadow.
TITLE THE SONG
DIRECTOR Antoine Asseraf
BRAND TOD’S
COUNTRY Italy