PARTNER FFFMILANO

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FFFMilano is proud to announce its collaboration with MICAM, the world’s leading international footwear fair. Micam is held twice a year, in February and September at Fiera Milano Rho, Italy. During the two editions, the spring/summer and autumn/winter collections for the following year are presented. Buyers can choose from a wide range of products and discover the footwear collections of top national and international brands. MICAM Milan successfully combines busi- ness, fashion and communication and represents an important opportunity to establish or consolidate business contacts. MICAM will participate in the Festival with the fashion film “MICAM Glass Slipper”.

ABOUT MICAM

MICAM is the world’s leading international footwear exhibition. It is held twice a year, in February and September at Fiera Milano Rho, Italy. Spring/Summer and Autumn/Winter collections for the following year are presented in the course of the two editions.
Buyers are able to choose from an extensive range of products, since the fair showcases the shoe collections of all the top national and international brands. MICAM Milano successfully combines business, fashion and communication, and represents an unmissable opportunity for establishing or consolidating business contacts.

MICAM MILANO’S INNOVATION HUB

MICAM X is a focal point for MICAM visitors: with speakers and innovative business enterprises and organisations from all over the world, it aims to explore the way in which the industry is changing, with seminars and innovative high-tech proposals.

#micamtales

Creativity, dreams and genius: MICAM, is poised to transform the world of footwear into a fantasy universe imbued with the enchanted atmosphere of the world’s most famous fairytales. The theme will accompany the trade show over the coming editions. #micamtales aim to portray the fantastic world of creativity through a collection of fairy-tales ‘to wear’, revisited in a contemporary key. The first fairy-tale was MICAM in Wonderland, followed by the new one: MICAM glass slipper.

#micamtales communication campaign has been developed under the creative direction of MM Company with accounting by Laureri Associates, shots taken by photographer Fabrizio Scarpa and the short-film directed by Daniele Scarpa.

THE GARDEN

MICAM TALES SQUARE

MICAM GLASS SLIPPER

THE SECOND FAIRY TALE IN THE #micamtales PROJECT. 

MICAM Glass Slipper is part of FFFMILANO 8th edition’s Official Selection.

The advertising campaign inspired by fairy tales continues. The famous glass slipper becomes a fashion icon and will be the theme of the next three editions of the international footwear Fair, starting from September.

“At a time when there is an overwhelming desire to restart, to begin dreaming once again – says Siro Badon, MICAM Chair – we chose one of the world’s most famous fairy-tales, because of the message of hope it contains”.