A Fashion Film is a short video that expresses fashion in an artistic way, with a strong focus on photography, editing, music, aesthetics, and full of ethical and poetic sense. Far from purely commercial purposes, it tells about fashion by enlarging our vision of the world and of the contemporaneity, it is the new communication medium used by fashion to express itself in the digital era.
The goal of many Fashion Houses is to communicate the brand’s soul through visionary images created by talented filmmakers. Ours is to gather them into a single force called Fashion Film Festival Milano.
FASHION FILM FESTIVAL MILANO
Founded and directed by Constanza Cavalli Etro, Fashion Film Festival Milano is an international event. It is not a simple Festival, but rather a platform, a big cultural meeting point, where the Fashion Films from all over the world are presented and shown as testimony of the personality and talent of their authors, both new and established. Different points of view, aesthetic, narrative and stylistic codes will be mixed. A constant exchange of several artistic expressions, of idioms, voices and experiences coming from everywhere.
The inclusive spirit of the Festival can be seen also through the free submissions of the films and free admissions to the Cinema, allowing everybody to participate to the competition, screenings and conversations.
Fashion Film Festival Milano 2018, has proudly reached its 5th edition reaffirming itself as an institution in the international fashion landscape, giving a voice to fashion in the most contemporary language and continues its mission of supporting and promoting young talents from all over the world.
FFFMilano is held during Milan’s September Women Fashion Week. Five full days of creative energy, where promising and renowned talents compete and provide the city of Milan with a magical world, full of stimulations and still-untold stories.
Official selection screenings, previews, conversations and special content showcased inside Anteo Palazzo del Cinema, the quintessential intellectual cradle of the Milanese cinema in the heart of Brera neighbourhood.
A cultural meeting point that had reunited during its editions, the most relevant names within the fashion, cinema and art industry such as: Franca Sozzani, Luca Guadagnino, Andrea Lissoni, Rankin, Bruno Aveillan, Olivier Zahm, Tim Blanks, Claudia Llosa, Michelangelo Di Battista, Lisa Immordino Vreeland, Solves Sunsbo, Claudia Donaldson, Jim Nelson, Alessia Glaviano, Manolo Blanhik, Daniela Ciancio, Alina Marazzi, Sara Maino, Koto Bolofo and many others.
FFFMilano received more than 700 fashion films from 50 countries around the world.
The official selection consists in 180 Fashion Films, not only up-and-coming talents but also well-established names among directors, brands and actors, such as, Kenzo, Armani, Gucci, Roberto Cavalli, Valentino, Iceberg, Etro, Proenza Schouler, Vogue, Hermes, Chloe, Giorgio Armani, Spike Jones, Spike Lee, Trussardi, Robert De Niro, Ermenegildo Zegna, Lola Schnabel, Open Ceremony, Givenchy, Balmain, Ana Lily Aminpour, Nike, Gosha Rubchinsky, Juergen Teller, Luke Gilford, Vanity Fair and many more
The Awarded Categories are: Best Music, Best Editing, Best Production, Best Styling, Best Photography, Best Documentary, Best Experimental Fashion Film, Best New Designer/Brand, Best New Director, Best New Italian Fashion Film, Best New Fashion Film, Best Director, Best Italian Fashion Film, Best Fashion Film and Best Green Fashion Film.
•THE OFF CONTEST
Just like the other editions, this year’s FFFMilano will present a great number of gatherings with unique personalities within fashion, cinema, art and culture. The conversations will be important moments of open dialogue between the audience and the most relevant representatives of this international creative universe. Just like the screenings, the access to the conversations will be completely free of charge.
For the 2018 edition a particular invite is extended to the representatives of Sustainable Fashion: A roundtable, an European preview and a brand new category “ Best Green Fashion Film” will be dedicated to show a sustainable reality within the international fashion scenario.
Within the fifth edition of FFF Milano 2018, the initiative FFFMILANOFORWOMEN will continue stronger than ever. More projects will be developed with the aim of supporting women and give a voice to every female artist in an open and free dialogue.
•THE AWARD CEREMONY
The Award Ceremony will be held on September 25th at the Teatro dell’Arte within the Triennale di Milano. During the ceremony the members of the international jury will award the 15 winners. Designers, directors, brands, national and international press, VIPs and celebrities, influencers from the world of fashion, cinema and lifestyle will walk on the Red Carpet pausing by the Photo wall for the ritual portrait.
• THE VIP COCKTAIL PARTY
The VIP Dinner Party will be held in the magical location of the garden of the Triennale di Milano. A private and exclusive dinner party followed by a DJ set hosting 400 VIP guests from the universe of art, cinema, fashion and design. The winning films will be screened during the dinner party thanks to a dedicated installation.
•THE PEOPLE’S CHOICE AWARD – VOTING ON LINE
Four years ago FFFMilano was the first Festival to create the highly democratic opportunity of involving the Festival’s digital audience from all over the world to the voting online. Starting from September 25th at midnight and throughout the whole week after the Festival, the audience will have the chance to vote his favourite fashion film, proclaiming the winner of the PEOPLE’S CHOICE AWARD.
OUR SUBMISSIONS CLOSED ON MAY 15TH! THANKS TO ALL THE FILMMAKERS WHO SENT THEIR FILMS.
ALL THE SELECTED PARTICIPANTS WILL BE INFORMED WITHIN JUNE 15TH.
STAY TUNED TO LEARN ABOUT THE NEW FFFMILANO EDITION!