A Fashion Film is a short video that expresses fashion in an artistic way, with a strong focus on photography, editing, music, aesthetics, and full of ethical and poetic sense. Far from purely commercial purposes, it tells about fashion by enlarging our vision of the world and of the contemporaneity, it is the new communication medium used by fashion to express itself in the digital era.
The goal of many Fashion Houses is to communicate the brand’s soul through visionary images created by talented filmmakers. Ours is to gather them into a single force called Fashion Film Festival Milano.
FASHION FILM FESTIVAL MILANO
Founded and directed by Constanza Cavalli Etro, Fashion Film Festival Milano is an international event. It is not a simple Festival, but rather a platform, a big cultural meeting point, where the Fashion Films from all over the world are presented and shown as testimony of the personality and talent of their authors, both new and established. Different points of view, aesthetic, narrative and stylistic codes are mixed. A constant exchange of several artistic expressions, idioms, voices and experiences coming from all over the world.
The inclusive spirit of the Festival can be seen also through the free submissions of the films and free admissions to the cinema, allowing everybody to participate to the competition, screenings and conversations.
Fashion Film Festival Milano 2020 has proudly reached its 7th edition reaffirming itself as an institution in the international fashion landscape, giving a voice to fashion in the most contemporary language and continues its mission of supporting and promoting young talents from all over the world.
FFFMilano is held from 10 to 13 of December in Milan. Four days of creative energy, where promising and renowned talents compete and provide the city of Milan with a magical world, full of stimulations and still-untold stories.
Official selection screenings, previews, conversations and special content showcased in streaming on the Fashion Film Festival Milano website, on Piattaforma Camera Moda and on Mymovies.
A cultural meeting point that has gathered, during its editions, the most relevant names within the fashion, cinema and art industry such as: Franca Sozzani, Luca Guadagnino, Andrea Lissoni, Rankin, Bruno Aveillan, Olivier Zahm, Tim Blanks, Claudia Llosa, Michelangelo Di Battista, Lisa Immordino Vreeland, Sølve Sundsbø, Claudia Donaldson, Jim Nelson, Alessia Glaviano, Manolo Blanhik, Daniela Ciancio, Alina Marazzi, Sara Maino, Koto Bolofo, Paz Vega, Bianca Balti, Max Vadukul, Nicoletta Santoro, Ana Lily Amirpour, Giorgio Armani, Ezra Petronio and many others.
FFFMilano receives more than 1000 fashion films from 60 countries around the world each edition.
The official selection consists in 200 Fashion Films, not only up-and-coming talents but also well-established names among directors, brands and actors, such as, Kenzo, Armani, Gucci, Roberto Cavalli, Valentino, Iceberg, Etro, Proenza Schouler, Vogue, Hermes, Chloé, Giorgio Armani, Spike Jones, Spike Lee, Trussardi, Robert De Niro, Ermenegildo Zegna, Lola Schnabel, Opening Ceremony, Givenchy, Balmain, Nike, Gosha Rubchinsky, Juergen Teller, Luke Gilford, Vanity Fair and many more
The Awarded Categories are: Best Music, Best Editing, Best Production, Best Styling, Best Cinematography, Best Documentary, Best Experimental Fashion Film, Best New Designer/Brand, Best New Italian Designer/Brand, Best New Director, Best New Italian Fashion Film, Best New Italian Designer/Brand Best New Fashion Film, Best Director, Best Italian Fashion Film, Best Fashion Film and Best Green Fashion Film.
•THE OFF CONTEST
FFFMilano presents a great number of gatherings with unique personalities within fashion, cinema, art and culture. The conversations are important moments of open dialogue between the audience and the most relevant representatives of this international creative universe. Just like the screenings, the access to the conversations is completely free of charge. The Off Contest section is also an important opportunity where the best documentaries and feature films about fashion are showcased, usually as premieres.
The 2018 edition launched #FFFMilanoForGreen, a brand new initiative born to promote greater awareness of sustainable fashion. This project usually involved a conversation, a special screening and the new contest category “Best Green Fashion Film”.
The initiative #FFFMilanoForWomen continues stronger than ever since its foundation in 2017. More projects will be developed with the aim of supporting women and give a voice to every female artist in an open and free dialogue.
•THE AWARD CEREMONY
The Award Ceremony is the Festival’s zenith and closing moment. During the ceremony the members of the international jury award the 15 winners. Designers, directors, brands, national and international press, VIPs and celebrities, influencers from the world of fashion, cinema and lifestyle walk on the Red Carpet taking the ritual portrait in front of the photo wall.
• THE VIP COCKTAIL PARTY
The VIP Dinner Party is a private and exclusive dinner party followed by a DJ set hosting 400 VIP guests from the universe of art, cinema, fashion and design. The winning films are screened during the dinner party thanks to a dedicated installation.
•THE PEOPLE’S CHOICE AWARD – VOTING ONLINE
Four years ago FFFMilano was the first Festival to create the highly democratic opportunity of involving the Festival’s digital audience from all over the world to the voting online. During a whole week after the Festival, the audience has the chance to vote the fashion films, proclaiming the winner of the PEOPLE’S CHOICE AWARD.
SUBMISSIONS TO PARTICIPATE TO FFFMILANO 2020 ARE OPEN FROM FEBRUARY 25TH UNTIL JUNE 25TH.
STAY TUNED TO BE UPDATED WITH THE SEVENTH EDITION’S LATEST NEWS.