TITLE GHOST STORIES
DIRECTOR Marcel Becker-Neu
BRAND Sarah Frede
The fashion collection GHOST STORIES by Sarah Frede is questioning the linearity of time and the boundaries of real versus digital experience.
In a world where digital technologies lead to a total collapse of time and space, we don’t experience a continuing reality anymore.
The specter marks, like the agency of the virtual, an in-between-state, a force without a physical existence. To follow this principle, the collection mixes fragments of 3D scanned clothes and builds a narrative of unusual textiles, organic shapes and vibrant prints. A fashion film with a strong, dreamlike visual language navigating past and future.
TITLE Forever Jung
DIRECTOR John Watson
A model talks about shadows, souls, gods, and animals.
TITLE fail 2.0(20)
DIRECTOR Sofia Daidone
According to the Focaultian concept of heterotropy, a given place is understood as a counter-place, an absolutely other space where the contemporary human individual locates himself. An elsewhere without a precise place that plays the role of contesting the real spaces that the human being actually inhabits.
The narrative path thus explores the development of human identity in relation to the surrounding context; a context that evolves from an anthropological place to a non-place, to finally become a simple other space.
In the contemporary scenario now dominated by abstract and transitory values, the crisis of physical presence is in fact becoming more and more entrenched. The new presence has slipped into the digital sphere, in an immense context that leaves the individual unable to define himself in a stable and lasting way. The new human identity thus becomes a fail, an entity constantly changing and exploring boundaries that it continues to cross and transcend. An error that stems from the perennial dissatisfaction arising from the potentially infinite exploratory possibilities of the individual himself. These reflections led to fail 2.0(20), a montage of video clips and editorial shots inspired by the conceptual works of Jon Rafman and Michael Wolf, the fashion of the Italian brand Reamerei and a narrative aesthetic linked to the world of Demna Gvasalia between Vetements and Balenciaga. The project aims to narrate the new contemporary human identity as an alien of itself; alienated and unable to define itself in another space to which it can never really belong.
DIRECTOR Fede Projetti (VIPRA SATIVA)
BRAND Fabio Quaranta
The film TRANSHUMANCE, directed by Fede Projetti and set in the Presenturo, is an epic science fiction that stages a long intergalactic transhumance of souls in search of bodies in which to manifest themselves. An experiential journey at 1000 km per hour where the director leaves room for the imagination. An electric shock at the end opens the door to a new dimension and the magic takes shape. The soundtrack is taken from “Musica Mega” by System Hardware Abnormal and produced by VIPRA SATIVA.
DIRECTOR Andrew Arrakis
COUNTRY Russian Federation
Guilty – just such an unspoken verdict is passed to a woman for manifesting herself,
for the courage to be herself. A woman can look whatever she wants. There are
always still be those who will be dissatisfied.
TITLE Feng Pfui Transport
DIRECTOR Filip Fredrik Haglund
BRAND Manon Malan
COUNTRY United Kingdom
This fashion video editorial is directed by Filip Fredrik Haglund for Pap Magazine exploring Manon Malan’s collection Feng Pfui Transport through the intersect between classical beauty and technology. Fashion meets art in a work that pushes the concept of aesthetics through the distortion of digital perception.
DIRECTOR Carlos Enrique Mendoza Guillen
BRAND ALEXA KUSULAS
Gen z is destined to grow hearing that the world is a difficult one, but despite this, the heart of gen z designer revolves around the idea of revealing their individual identity but at the same time generate a change in the status quo. We are never to small to turn on the light of awareness, OUR GENERATION IS THE NEMESIS OF AN UNCERTAIN WORLD…
DIRECTOR Vincent Sylvain
The fashion film “SOLARIS” is an experimental approach on Solange’s relation to the sun. We fully disconnect ourselves from the fact that the earth orbits the sun and claim the opposite
TITLE BLACK IS IN FASHION
DIRECTOR TIAGO FELIPE
BRAND Naya Violeta, Patuá Mandinga, Afronthe and Brechó das Pretas.
What is fashion without a body?
Black is in Fashion explores black people’s presence in fashion, whether in its market, as trend setters or as consumers.
TITLE MATA BULAN – EYE OF THE MOON
DIRECTOR Noah Strijbos
BRAND Noah Strijbos
Mata Bulan is a symbol of protection, wisdom and insight into things hidden deeper. It stands for creation and preservation of all that lives, the constant change of the universe and being guided by the influence of the moon. The avatars are walking in a dystopian world, towards a brighter future that is more inclusive and that gives everyone the total freedom to create whatever they want.
TITLE MODEL MASKS
DIRECTOR Anna Kossman
“Model masks”, a fashion film about the struggles of models caused by their industry. Due to the over glamorization of the fashion and modeling industry, normalized issues are concealed.
This clip has the aim of putting in focus how this industry oppresses models. Forcing normal characteristics, that form an individual, to be criticized and hidden by the ones who ‘know what’s best for their career’. Style, sexuality, age, and food preferences will be the ones discussed.
However, in most cases what’s better for a model’s career isn’t necessarily what’s best for them as individuals. This intervention creates a lack of barriers and confusion. As models are the actual product being sold, such suggestions affect them professionally and personally.
In addition, models tend to start their careers around the age of 14 – 17, the age of formation. Such changes required by agencies, ones that technically form a model, can become irreversible and deviate the natural course of self-discovery all teenagers go through.
For survival, he or she is forced to create a ‘model mask’, thus creating MODEL MONSTERS, the creatures models are allowed to show the world in order to follow the guides of their career supervisors and hopefully make their dreams come true.
TITLE 401 PLAY
DIRECTOR Zheqiang ZHANG
In collaboration with Unreal, join us this time on an experiential journey to explore the new Pseudonym universe—in film, in game, and in 360° VR. Whichever format you choose, our world is yours.
TITLE The Butterfly’s Dream
DIRECTOR Eugene Leung
INJURY’s 2021/22 ‘The Butterfly’s Dream’ CG Film is an ancient story and philosophy that explores the idea of reality. What is an illusion and where do dreams begin to blur into reality?
TITLE THE LAST DANCE OF LIFE
DIRECTORE Claire Farin
This video takes us into the kind of place only a metropolis of the future like Shanghai can invent: a ranch on a rooftop, horses rearing up against the open skies between the buildings.
As we flow into the future unseen, our vision evolves and so too does the landscape, turning into the unfamiliar and the anticipatory. This too is our last dance with life, our last connection to a nature we no longer feel around us and a future that may not exist.
TITLE OH CARLA 002
Director: Andrea Colacicco
Brand: OH CARLA
Fire from the earth.
Nature wants to be part of man again.
But nature is man and in this video hands and bodies
they want to return to live this land and be part of it.
Earth is moving like fire and magma in a volcano.
Lapilli and sparks, are the main inspiration for the 002 COLLECTION by Oh Carla.
DIRECTORS Nin Bose, Nathan Collins & David Vigh
BRAND Bose Collins
COUNTRY United Kingdom
A short film exploring transformation. A personal work produced in-house weaving together live action, prosthetics, CG & sound design.
TITLE LOOK BACK ANOUK
DIRECTORS Rocco Gurrieri, Irene Montini
BRAND Salvatore Ferragamo
This short film directed by young directors Rocco Gurrieri and Irene Montini and produced by Salvatore Ferragamo draws its inspiration from the figurative world of the scarves created by Fulvia Ferragamo as well as from animated films by Czechoslovakian director Jiří Trnka, whose patchwork flower puppets suggested the figurative style of early Ferragamo prints. A lonely girl in a palace suspended between sky and sea slips tenderly into the emptiness of her days, secretly composing a variety of fantastical worlds in which she may abandon herself to her fantasies. Look Back Anouk is not just a title, it is an invitation to both the protagonist and the audiences to look back, recognize themselves and welcome the gentle, crystalline irrationality of childhood. Human and animal characters are the ones who drag us on these unusual journeys with a melancholic taste. Curious and a little lost they swim among the pages of strange stories, catapulted perhaps by mistake into the upside of reality, where dreams rest. The visions and sensations that torment Anouk making her predict the arrival of something mysterious and unknowable, they are nothing more than messengers and heralds in celebration, anxious for the vibrant ritual that is celebrated among the flowers of the forest. A magical and audacious strength is really revealed to her. Once the night is over, the dances are silenced and the fears are extinguished, all that remains is to to rock and shine with life, “Like tears, crying for their own shame”.
TITLE CYSHION WORLD
DIRECTOR Aydin Rezazade
At the end of civilization, the fashion industry got stuck with cutting edge machines in order to survive. These machines created a new generation of fashion called CYSHION (Cyborg+Fashion).
Based on an essay by Donna Haraway, the interaction between humans and technology has reached a stage where old boundaries like man & machine, man are old. Based on this view, I decided to use it on people and fashion to come up with a new concept.
“Cyshion’s” theory will establish a futuristic lifestyle by changing the current view of design and style. An example from this concept is the surrounding cloth to use the unstable structure of neutron particles in an atomic nucleus to overcome galactic forces and to facilitate life on other planets.
TITLE THE SOUND OF WAVES
DIRECTOR Victor Claramunt San Millán
BRAND PRADA / NORTH SAILS
Feeling the sea is not only for people who sail. Everyone can express the sea within. This is a personal vision of the sound of waves means to me.
That is calm, brave, dance, water, montain, city… you can feeling them all around.
TITLE THE ERA OF BOSIE
DIRECTOR Angie SU
Pioneering at the unisex fashion trend amongst Gen Z, Bosie, a China-based aspiring brand, rolls out its first-ever fashion campaign celebrating the diversity in gender and sexuality. “The Era of bosie”, resists the stereotypical formulas of traditional commercials. Instead, it harnesses a surrealistic fantasy to sketch an intergalactic journey of exploring self and finding home, where the boundaries of gender disappear eventually. From the perspective of a mysterious traveler, you will be transported to different worlds where you are able to flee from reality and experience the unexpected wonders.
DIRECTOR Malan Breton and Luc Schurgers
BRAND Malan Breton
COUNTRY United States
In Memory of those lost to COVID19, A fashion film set in Venice’s Piazza San Marco. This film is fully realised in VR 3D, Ai, CGI.
The film features sustainably conscious efforts, and a VR Vogue ball in the afterlife…
No human was harmed in the making of this film…