INCREDIBLE MACHINES
DIRECTOR / Kathryn Ferguson
BRAND / Selfridges
YEAR / 2016
COUNTRY / United Kingdom
RUNTIME / 3’58”
Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments. The film explores the unseen relationship five women have with their bodies and their undergarments.