The new heated tobacco device for a “Truly Unique” experience. Its proprietary technology, the HeatFlowTM system, ensures an even nicotine release and intense flavor from start to finish, minimizes smoke odor, and offers 5-minute unlimited puff sessions and up to 23 use sessions (with a full charge cycle). It exists in three colors, Silver, Black and Champagne, and can be further customized with a wide range of magnetic covers and accessories. Ploom X is owned by JTI, a member of the Japan Tobacco Group of Companies. For more information visit www.ploom.it. Product intended for adult smokers. These products are not risk-free. Tobacco sticks that contain nicotine, a substance that creates addiction.