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Founder & Creative Director MSGM

Having always been passionate about fashion, contemporary art and Indie music (the groups MGMT and The Strokes inspired the name of the brand, MSGM), Massimo Giorgetti’s career is heterogeneous and wide-ranging: He undertook his first foray into the commercial field, then into the stylistic one.

In 2009, in partnership with Paoloni Group, he founded the MSGM brand, which has in its DNA a great design tradition, blending with the new millennium’s hallmark desire for revolution. In 2010, Massimo Giorgetti was listed as one of the best discoveries in the competition “Who’s on Next”, sponsored by Vogue Italia.

Aftere opening his first MSGM mono-brand boutique in Milan in 2013,  boutiques followed in  London, Tokyo, Hong Kong, Dubai, Singapore, Macau, Beijing an Seoul. In these years he developed collaboration between Art and Fashion, with artists such as Maurizio Cattelan, Pierpaolo Ferrari, Nico Vascellari, Henry Hussey and the international art magazine Flash Art.

In 2015, he is appointed Creative Director of the brand Emilio Pucci a role that, by mutual agreement with the Pucci maison, he left in April 2017 having decided to return to focus 100% on his brand MSGM that was foreseeing great growth and a strong international development.

In February 2018 the private equity fund STYLE CAPITAL signs an investment agreement to take over a share of MSGM Srl, to support the international business development of the brand.

2019 marked the 10th anniversary of the brand, the events to celebrate this milestone were many, new artistic collaborations were born with Flash Art and Peter Halley, Norbert Bisky and Todd Bienvenu and a limited design edition with Venini. Among the most significant events, the participation at Pitti Immagine Uomo 96 as a Special Anniversary guest with the Men’s SS20 fashion show and the inauguration of the new Milan flagship store in September 2019 in the heart of Brera, within a historic location of 440 square meters.

The anniversary year sees MSGM teaming up on a series of exciting collaborations with partners like Fila, FlashArt, Zanichelli and Venini among others. In 2020, an anniversary book titled MSGM10! The (In)complete Brand Anthology, retracing the brand’s 10 years of activity, is published by Rizzoli New York and distributed in fashion libraries worldwide.