#FFFMILANOFORGREEN PROUDLY PRESENTS THE FASHION FILMS CREATED BY ACCADEMIA COSTUME & MODA’S STUDENTS AS PART OF AN INDUSTRY PROJECT

Fashion Film Festival Milano has renewed its collaboration with Accademia Costume & Moda for an Industry Project involving students from the Master in Fashion Communication & Art Direction A.Y. 2023/2024.

In line with the festival’s commitment to nurturing the next generation of creative storytellers, this collaboration invited students to explore the power of video and film as essential tools for modern fashion communication. Under the guidance of Constanza Cavalli Etro, founding director of FFFMilano, along with Sara Maino, Head of Vogue Talents, and Riccardo Conti, journalist and researcher, students were challenged to develop their own fashion film following the concept “Peace”.

Students were introduced to fashion film with a presentation that traced the roots and evolution of this communication tool held by Constanza Etro. What followed was a hands-on creative process: with expert mentorship from Maino and Conti, students developed original storyboards, directed and shot their films, edited the footage, and crafted strategies for promotion.

Divided into six groups, the students rose to the challenge with outstanding ingenuity, delivering short films that not only impressed with their technical quality but also for their bold creativity.

Fashion Film Festival Milano is thrilled to showcase these exceptional works as part of the #FFFMilanoForEducation initiative, celebrating fresh voices and visionary talent in fashion cinema.

Homestar Japan by Aitana Blasco, Simonne Acquaviva, Matilde Emili

Homestar Japan is a fashion film based on the coveted search for inner peace, a journey divided into 3 different parts representing 3 different stages of this intense research. The film is characterised by a redundant use of different technologies, effects, sounds and qualities of the images, used to develop this journey around ever-changing contrasts which are also reflected in the feelings the protagonist experiences, both negative and positive, that in the end will find closure in a climax of peacefulness and calmness.

Il Nuovo Giorno by Marianna Caliandro, Andrea La Pietra, Martina Micheli

Imagine being born in a place where freedom is taken for granted, where, as you wake up in the morning, you can go to your wardrobe and choose whatever look makes you feel the best.
Imagine having freedom of speech. Imagine being able to dance or sing in public despite your gender. Imagine being able to ride a bicycle, live alone, or have a high-level education, despite your gender.

Now imagine being ripped away from this freedom. In Iran, women had to endure different periods of heavy restrictions on their rights, from the Iranian revolution of 1979 to the more recent story of Masha Amini. With the mission of granting space to a story that has remained unheard for too long the protagonist of our fashion film is Z. an Iranian woman who left her country looking for fertile ground on which she could continue the fight for freedom. Ever since she arrived in Italy in 2008, her life has been a continuous dichotomy between her second home and her roots. The short film gives voice to her thoughts in a free and continuous flow of memories, projecting a lost past onto a prosperous future. Her new day.

Age Before Beauty by Gabriel Astle, Luca Ruffini, Angela Onorato

The title of our film “Age Before Beauty”, comes from a British expression or way of speech, used during table games or card games, when you let the older player have the first turn, putting the wisdom of age before the beauty of youth.
In our fashion film we tried to recreate this concept in a lighter and more ironic way. Our main protagonist is a woman in her 70s, Rosanna, that receive a message from a non-declared person, so she stars preparing herself to go out and meet this person. She is happy, joyful, peaceful, and slightly ironic.

TANYA by Vanessa Ferrari, Eleonora Nardis, Martina Paris

An open debate on peace should involve a reflection on how do we feel as part of this world.Tanya is a Ukrainian girl. We don’t presume to describe a situation that is bigger than us. And we don’t even have the right to do. What we wanted to convey is a feeling, emotions that we experience through the eyes of someone who is far away from us. but not so different from us. Emotions are the vehicle to try to understand at least in part what it means to be in someone else’s shoes. Especially when those shoes are in war.

Celia by Eva Arpa, Lorenzo Damiani, Krithika Tholpady

In Celia Embracing Peace means embracing free will, a journey letting go of emotional flow. Embracing chaos acquires a positive and cathartic valence that leads the protagonist to get rid of her disappointment.

Alba by Eleonora Agus, Racquel Anderson, Madeleine Wakefield

In a bustling café Alba is lost in introspection and grapples with anxiety about the future. Seeking refuge outside, she encounters her older self, Future Alba, who becomes a catalyst for her transformation. Through their conversation, Alba finds reassurance and perspective, ultimately embracing the present moment and accepting uncertainty as an inevitable part of life’s journey.