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Oskar Metsavaht

Founder and Creative Director of Osklen


Oskar Metsavaht is internationally renowned as one of the forerunners of the New Luxury concept that advocates conscious fashion and sustainable luxury. According to him, “a brand is identified as luxurious if it involves so-called noble values. These, however, imply social concern and the preservation of natural resources for the next generations.”  

Oskar is also the founder and president of Instituto-E, which promotes sustainable human development and encourages socio-environmental practices through awareness, projects and network management.


Artist. Academic degree in medicine. Founder and creative director of Osklen. Creative director of OM.art, his art and special projects studio. Oskar’s constant need for experimentation and a lifestyle in touch with the city, nature and the arts are the main sources of inspiration of his creative process. Oskar is also known as:

> UNESCO goodwill ambassador for culture of peace and sustainability

> Board member of Inhotim – Brazil’s largest open-air contemporary museum

> Future Maker –  identified in the survey Deeper Luxury by the World Wildlife Fund (WWF-UK)